Chief Executive Officer
Michelle Shigemasa is Chief Executive Officer for Murad, LLC and member of the Board of Directors, a position she assumed in 2017. She is responsible for the brand’s overall vision and strategy, financial objectives, and investment priorities. Additionally, she will oversee operations, marketing, all sales functions as well as new business development for Murad’s global business ventures.
Michelle is an innovator and visionary with a track record for driving profitable growth in the prestige beauty industry. She has demonstrated her leadership, channel expertise, and hands-on approach to business since entering the beauty industry in 1990, and has more than 20 years of experience in senior positions with exemplary and distinguished companies including Nordstrom, Smashbox, and The Estee Lauder Companies, Inc. In addition to General Management, Michelle has successfully lead sales, marketing and education teams.
Prior to joining Murad, Michelle was a driving force behind the success of Smashbox. During her 13-year tenure, she was instrumental in building the brand from start-up status to one of the fastest-growing prestige makeup brands worldwide. Michelle structured a multi-dimensional distribution platform that included a strong retail partnership with Sephora, national roll out at ULTA, broadcast retail and ecommerce. In 2010, Michelle exercised due diligence, successfully navigating the brand through acquisition and demonstrating her entrepreneurial expertise throughout the brand’s integration into the Estee Lauder Companies.
Michelle was born and raised in Los Angeles, and currently resides in L.A. with her husband.
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