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Advanced Active Radiance Serum


1.0 FL. OZ.


Fast-acting treatment featuring Resilient-C Complex rapidly boosts radiance and reverses visible signs of environmental damage. This powerful serum helps to improve brightness, clarity and radiance.

Brighter and more radiant in 1 week based on a Murad sponsored study.

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How to Get Glowing Skin

One of the hottest makeup trends right now is glowing skin. Get the “less-is-more” look with this simple tutorial anyone can follow to pull off the perfect glow.

The Benefits

Faster-acting formula with double the brighteners boosts radiance and reverses visible signs of environmental damage. Preserve clarity and defend against future damage for lasting youthful radiance.

How to Use

Massage evenly over clean face, neck and chest. Wait one minute for maximum absorption then follow with a Murad Step 3 moisturizer.

For Best Results

Combine Advanced Active Radiance Serum with these products to achieve the best results.

Reviews & Questions


Total number of reviews 72
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Ratings Summary

4.8 out of 5 average rating



99% of reviewers recommend this product
From: Houston, TX
LOVE!!!!!! this product 
I was looking for a product that would bring my skin back to life, I'm 55 and my skin was looking dull even with makeup. I heard about Murad and read all the reviews I decided to give it a try and I am SO glad I did. My skin has never looked better! I can actually go makeupless , it even out my complection and my skin look radiant! I am extremely happy.....Thanks Murad!
  • Yes
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Glowing skin 
My acne marks are slowly going away and my face is getting lighter from this serum. I had really bad acne and it left scars . But now they are slowly trying to disappear!! Great product.
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From: Santa Barbara, CA
Clear Skin 
I've been using this product for about 3 weeks now and I am really amazed at how great my skin looks and feels. My skin looks more radiant then before and the dark spots are slowly disappearing. I have acne prone skin and very sun sensitive skin and this product has been great!
  • Yes
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From: New Jersey, USA
Rapid age spot and pigment lightening serum 
I been use this rapid age spot and pigment
One week I see a little bit different and I didn't see that much change
But am gonna keep try may its help me
In 2weeks later
  • Yes
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From: Los Angeles, CA, USA
I panic when I run out of this! 
This is one of my favorite Murad products. I ran out once for 2 weeks and I could NOT believe the difference when I'm not using it. My skin gets flat and splotchy. I use it in the AM befor my SPF and I look amazing all day, even if I'm tired. I can't explain how perfect it is when I spread it over my face. Not greasy or yucky like some serums. Glowing skin, reduces red spots. Highly recommended, worth the price!
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Q: How is this used in conjunction with the rapid spot remover? I use the face wash, then use the spot remover. Is it ok to then apply the radiance serum over the spot remover?
Asked : Dec 18, 2015
By : AM, Redondo Beach CA
Know the answer? Answer this question
A: You can mix and match products however you do not want to layer treatments. You only want to use one treatment in the morning and one in the evening. You can use the Advanced Active Radiance Serum as your morning treatment and then the Rapid Age Spot and Pigment Lightening Serum as your evening treatment.
Answered : Dec 18, 2015
By : Melissa, Murad
Q: Is this serum appropriate for acne prone skin?
Asked : May 04, 2015
By : carrotsrn, Coralville, IA, USA
Know the answer? Answer this question
A: The Advanced Active Radiance Serum is indeed appropriate for acne prone skin.
Answered : May 05, 2015
By : Melissa, Murad

ingredient spotlight


Life can be hard on your skin. In his search for ways to keep your complexion looking young and beautiful, Dr. Murad has found inspiration from his study of cellular survival strategies developed by extremophiles, simple forms of life that thrive in the hottest, coldest and saltiest environments on the planet. To adapt to these potentially lethal surroundings, these organisms have developed a class of unique protective molecules called Ectoines that bind water to their cellular membranes. To help support your skin as it adapts to everyday assaults from sun, stress and smog, Dr. Murad has added Ection extracted from these organisms to his most advanced anti-aging formulas.

Principal Ingredients

Water (Aqua), Glycolic Acid, Butylene Glycol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Cyclopentasiloxane, Urea, Yeast Amino Acids, Trehalose, Inositol, Taurine, Betaine, Hydrolyzed Opuntia Ficus Indica Flower Extract, Hexapeptide-2, Hydrolyzed Jojoba Esters, Jojoba Esters, Dimethicone Crosspolymer, Camellia Oleifera Leaf Extract, Avena Sativa (Oat) Kernel Extract, Enantia Chlorantha (Bark) Extract, Oleanolic Acid, Ectoin, Sodium Ascorbyl Phosphate, Biotin, Mannitol, Zinc Gluconate, Tocopheryl Acetate, Dipotassium Glycyrrhizate, Ethylhexyl Palmitate, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Ascorbic Acid, Chitosan, Propyl Gallate, Methyl Diisopropyl Propionamide, Ethyl Menthane Carboxamide, Menthyl Lactate, Lauryl Laurate, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Ethylhexylglycerin, Silica, Xanthan Gum, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Sodium Hydroxide, Disodium EDTA, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Limonene, Fragrance (Parfum), Yellow 5 (CI 19140), Orange 4 (CI 15510)
See All Ingredients