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Advanced Active Radiance Serum


1.0 FL. OZ.


Fast-acting treatment featuring Resilient-C Complex rapidly boosts radiance and reverses visible signs of environmental damage. This powerful serum helps to improve brightness, clarity and radiance.

Brighter and more radiant in 1 week based on a Murad sponsored study.

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Availability: In stock

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The Benefits

Faster-acting formula with double the brighteners boosts radiance and reverses visible signs of environmental damage. Preserve clarity and defend against future damage for lasting youthful radiance.

How to Use

Massage evenly over clean face, neck and chest. Wait one minute for maximum absorption then follow with a Murad Step 3 moisturizer.

ingredient spotlight


Life can be hard on your skin. In his search for ways to keep your complexion looking young and beautiful, Dr. Murad has found inspiration from his study of cellular survival strategies developed by extremophiles, simple forms of life that thrive in the hottest, coldest and saltiest environments on the planet. To adapt to these potentially lethal surroundings, these organisms have developed a class of unique protective molecules called Ectoines that bind water to their cellular membranes. To help support your skin as it adapts to everyday assaults from sun, stress and smog, Dr. Murad has added Ection extracted from these organisms to his most advanced anti-aging formulas.

Principal Ingredients

Water (Aqua), Glycolic Acid, Butylene Glycol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Cyclopentasiloxane, Urea, Yeast Amino Acids, Trehalose, Inositol, Taurine, Betaine, Hydrolyzed Opuntia Ficus Indica Flower Extract, Hexapeptide-2, Hydrolyzed Jojoba Esters, Jojoba Esters, Dimethicone Crosspolymer, Camellia Oleifera Leaf Extract, Avena Sativa (Oat) Kernel Extract, Enantia Chlorantha (Bark) Extract, Oleanolic Acid, Ectoin, Sodium Ascorbyl Phosphate, Biotin, Mannitol, Zinc Gluconate, Tocopheryl Acetate, Dipotassium Glycyrrhizate, Ethylhexyl Palmitate, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Ascorbic Acid, Chitosan, Propyl Gallate, Methyl Diisopropyl Propionamide, Ethyl Menthane Carboxamide, Menthyl Lactate, Lauryl Laurate, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Ethylhexylglycerin, Silica, Xanthan Gum, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Sodium Hydroxide, Disodium EDTA, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Limonene, Fragrance (Parfum), Yellow 5 (CI 19140), Orange 4 (CI 15510)
See All Ingredients

For Best Results

Combine Advanced Active Radiance Serum with these products to achieve the best results.

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Reviews & Questions

Active Radiance® Serum 4.9 5 65 68
I panic when I run out of this! This is one of my favorite Murad products. I ran out once for 2 weeks and I could NOT believe the difference when I'm not using it. My skin gets flat and splotchy. I use it in the AM befor my SPF and I look amazing all day, even if I'm tired. I can't explain how perfect it is when I spread it over my face. Not greasy or yucky like some serums. Glowing skin, reduces red spots. Highly recommended, worth the price! December 24, 2014
Use daily to have radiant skin I have acne-prone combination skin that has uneven tone especially due to past post acne marks. I have been using this serum for about 1 year now and I love that it does indeed bring more even clarity to my face. I can go makeupless if I wish, but force of habit, I apply foundation. August 6, 2014
Age Spots have blotchy skin due to being a advid outdoor person and living closer to the sun in Colorado...It diffently made a differnce in fading my sun spots love this product and would recommend to anyone...ALWAYS USE SUNSCREEN DURING THE DAY or you will be defeating the purpose of the product. November 15, 2013
SKIN BRIGHTENED; HYPERPIGMENTATION SIGNIFICANTLY LESS I'm very dark skinned & found it important to leave a review for other dark skinned people. Ive been using this product in addition to the Environmental Shield toner & the Spot & Pigment Lightening Serum for approx. 2 mos. I had profuse & significant hyperpigmentation & dark spots from blackheads over my entire face. I was concerned that these products may leave my skin with blotchy lightened patches but they have given my face a healthy glow/brightness. The hyperpigmentation on the sides of my face, around my mouth, & the dark spots are almost gone & my skin tone is one tone instead of different shades of dark brown. I have no lighter blotchy patches at all. I receive compliments on my bare skin & wear foundation less. I'm very happy with Murad products. They work fast & effectively. August 17, 2013
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Product Q&A

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I use the anti-aging acne cleanser, skin perfecting moisturizer already.
6 months ago
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Age: 45 to 54
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You can use the Advanced Active Radiance Serum as a morning treatment to help protect your skin from environmental stressors.
5 months, 3 weeks ago
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