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Advanced Active Radiance Serum


1.0 FL. OZ.


Fast-acting treatment featuring Resilient-C Complex rapidly boosts radiance and reverses visible signs of environmental damage. This powerful serum helps to improve brightness, clarity and radiance.

Brighter and more radiant in 1 week based on a Murad sponsored study.

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Availability: In stock

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The Benefits

Faster-acting formula with double the brighteners boosts radiance and reverses visible signs of environmental damage. Preserve clarity and defend against future damage for lasting youthful radiance.

How to Use

Massage evenly over clean face, neck and chest. Wait one minute for maximum absorption then follow with a Murad Step 3 moisturizer.

For Best Results

Combine Advanced Active Radiance Serum with these products to achieve the best results.

Reviews & Questions


Total number of reviews 72
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Ratings Summary

4.8 out of 5 average rating



99% of reviewers recommend this product
From: New Jersey, USA
Rapid age spot and pigment lightening serum 
I been use this rapid age spot and pigment
One week I see a little bit different and I didn't see that much change
But am gonna keep try may its help me
In 2weeks later
  • Yes
Was this review helpful?: Yes  0  No  6

From: Los Angeles, CA, USA
I panic when I run out of this! 
This is one of my favorite Murad products. I ran out once for 2 weeks and I could NOT believe the difference when I'm not using it. My skin gets flat and splotchy. I use it in the AM befor my SPF and I look amazing all day, even if I'm tired. I can't explain how perfect it is when I spread it over my face. Not greasy or yucky like some serums. Glowing skin, reduces red spots. Highly recommended, worth the price!
  • Yes
Was this review helpful?: Yes  4  No  1

From: NJ
Use daily to have radiant skin 
I have acne-prone combination skin that has uneven tone especially due to past post acne marks. I have been using this serum for about 1 year now and I love that it does indeed bring more even clarity to my face. I can go makeupless if I wish, but force of habit, I apply foundation.
  • Yes
Was this review helpful?: Yes  4  No  1

Age Spots 
have blotchy skin due to being a advid outdoor person and living closer to the sun in Colorado...It diffently made a differnce in fading my sun spots love this product and would recommend to anyone...ALWAYS USE SUNSCREEN DURING THE DAY or you will be defeating the purpose of the product.
  • Yes
Was this review helpful?: Yes  14  No  4

From: Long Island, New York, USA
Clear skin 
I have had several issues with scars over the years and I recently started to use the active radiance serum and within the last 3 months I have see a drastic change in the appearance of my skin. I am wearing less make up and saving money. I would definitely recommend this product.
  • Yes
Was this review helpful?: Yes  14  No  3


Sort By :
Q: Is this serum appropriate for acne prone skin?
Asked : May 04, 2015
By : carrotsrn, Coralville, IA, USA
Know the answer? Answer this question
A: The Advanced Active Radiance Serum is indeed appropriate for acne prone skin.
Answered : May 05, 2015
By : Melissa, Murad
Q: How is this product different from the Essential C Daily Renewal Complex?
Asked : Apr 03, 2015
By : JenniP, San Francisco, CA
Know the answer? Answer this question
A: For those with normal to dry skin types we recommend the Daily Renewal Complex, a stabilized, water-free formulation with 10% Vitamin C (ascorbic acid) considered the gold standard in Vitamin C technology. There is no glycolic acid in this formulation. Daily Renewal Complex is a pure Vitamin C based formula with added antioxidants to boost its high performance benefits. An excellent choice for those experiencing fine lines, wrinkles and pigmentation concerns where the need for a powerful, pure and stabilized Vitamin C is the best approach for targeting advanced environmental and pigmentation issues. For those with normal-combination, oily and sensitive skin types we recommend the Advance Active Radiance Serum. This unique advanced formulation contains three forms of Vitamin C (all ascorbic acid derivatives) that are both oil and water soluble forms. The benefit of having both the water and oil soluble forms of ascorbic acid provides dual antioxidant benefits to the skin on the cellular level, fighting against damaging free radicals. Active Radiance Serum is a stabilized, water-based formulation that is less sensitizing to already delicate skin types and has the added benefit of a gentle, advanced formula of glycolic acid for added exfoliation and skin clarity. Active Radiance Serum can be used by all skin types without undo irritation.
Answered : Apr 03, 2015
By : Melissa, Murad

ingredient spotlight


Life can be hard on your skin. In his search for ways to keep your complexion looking young and beautiful, Dr. Murad has found inspiration from his study of cellular survival strategies developed by extremophiles, simple forms of life that thrive in the hottest, coldest and saltiest environments on the planet. To adapt to these potentially lethal surroundings, these organisms have developed a class of unique protective molecules called Ectoines that bind water to their cellular membranes. To help support your skin as it adapts to everyday assaults from sun, stress and smog, Dr. Murad has added Ection extracted from these organisms to his most advanced anti-aging formulas.

Principal Ingredients

Water (Aqua), Glycolic Acid, Butylene Glycol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Cyclopentasiloxane, Urea, Yeast Amino Acids, Trehalose, Inositol, Taurine, Betaine, Hydrolyzed Opuntia Ficus Indica Flower Extract, Hexapeptide-2, Hydrolyzed Jojoba Esters, Jojoba Esters, Dimethicone Crosspolymer, Camellia Oleifera Leaf Extract, Avena Sativa (Oat) Kernel Extract, Enantia Chlorantha (Bark) Extract, Oleanolic Acid, Ectoin, Sodium Ascorbyl Phosphate, Biotin, Mannitol, Zinc Gluconate, Tocopheryl Acetate, Dipotassium Glycyrrhizate, Ethylhexyl Palmitate, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Ascorbic Acid, Chitosan, Propyl Gallate, Methyl Diisopropyl Propionamide, Ethyl Menthane Carboxamide, Menthyl Lactate, Lauryl Laurate, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Ethylhexylglycerin, Silica, Xanthan Gum, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Sodium Hydroxide, Disodium EDTA, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Limonene, Fragrance (Parfum), Yellow 5 (CI 19140), Orange 4 (CI 15510)
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