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Intensive Wrinkle Reducer


1.0 FL. OZ.


This revolutionary anti-aging treatment deeply resurfaces to significantly reduce the appearance of fine lines and wrinkles while dramatically increasing firmness.

Increases skin firmness by 40% based on a Murad sponsored study.

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Availability: In stock

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Murad Pro-Tip

How to use

Learn about the benefits of Intensive Wrinkle Reducer and how it should fit into your skin care regimen.

The Benefits

This anti aging treatment not only resurfaces your top layer of skin, it works below the skin to ensure that your new skin is healthy, youthful and beautiful.

How to Use

After cleansing and toning, gently smooth onto face, neck and chest. For optimal results, follow with recommended Murad moisturizer and sunblock.

For Best Results

Combine Intensive Wrinkle Reducer with these products to achieve the best results.

Reviews & Questions


Total number of reviews 221
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Ratings Summary

4.8 out of 5 average rating



97% of reviewers recommend this product
From: Los Angeles, CA, USA
Love Love Love! 
I am obsessed with Murad's Intensive Wrinkle Reducer! I am very picky with serums and this one does my skin just right! It is light enough where it doesn't leave my skin oily, but powerful enough to do as it says! And it has a light and refreshing smell to it which is always an added bonus! Perfect for all ages!
  • Yes
Was this review helpful?: Yes  6  No  1

From: San Diego Co.
Wrinkle Buster! 
I'm forever looking for a facial lotion that will help with damage from my sun goddess years... wrinkles, dark spots, etc. I've tried several Murad products and although they are good, this has by far been the best at making wrinkles and discoloration diminish andor disappear! I had my doubts but with in 24 hours of my 1st use, walla! I'm definitely sticking with this product! I notice if I don't use if for a day or two, so don't run out!
  • Yes
Was this review helpful?: Yes  10  No  6

From: albuquerque
Save Your Money 
Sorry, but I truly do not understand the hype. I used this product for 6 weeks and saw absolutely nothing. Yes, it is a nice moisturizer but that is about it. And at $150 it is nowhere near worth the cost. I called Murad and they gave me my money back.
Don't waste your time on this. I seriously wonder who writes these reviews. Could it be Murad employees themselves??
  • No
Was this review helpful?: Yes  48  No  27

From: Cleveland, OH, USA
Always the skeptic on these types of things, I took some samples from my aesthetician for Murad's Intesive Wrinkle Reducer and WOW! Within the week I saw visible results in the lines in my face and the smoothness of my skin. I went for it and made the purchase of the "big" bottle and use it FAITHFULLY every night! 2 years ago when I started seeing my aethestician, I told her I know I'd never have great skin, but let's just get the best results we can. I can now say I HAVE GREAT SKIN!
  • Yes
Was this review helpful?: Yes  13  No  3

From: Tucson, AZ, USA
This Is the BiG GUN! 
This product is amazing! It really smooths out the wrinkles on my face, neck and chest.When you reach a certain age, you need to pull out the big guns to fight aging skin and I consider this a big gun! It's expensive but lasts a long time.
  • Yes
Was this review helpful?: Yes  9  No  4


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Q: is this product safe to use if you're pregnant?
Asked : Dec 20, 2015
By : lisagriebel, st Louis
Know the answer? Answer this question
A: Please be advised that while Murad undergoes all possible safety testing for the quality and efficacy of our products, we have not conducted specific testing for pregnant or lactating women. Dr. Murad recommends that women who are pregnant or lactating consult their physician before using any Murad products.
Answered : Dec 21, 2015
By : Melissa, Murad
Q: Defective pump?
Asked : Oct 05, 2014
By : prof, oregon
Know the answer? Answer this question
A: The Intensive Wrinkle Reducer, like many of our pump products, is an airless pump design. There is a platform that rises within the package to dispense the product. We actually overfill so that you are able to dispense more than you pay for. You do have to pump several times when first dispensing to have the product begin to come out.
Answered : Oct 09, 2014
By : MelissawithMurad, Murad

ingredient spotlight

Durian Cell Reform

The Durian fruit is a spikey skinned Southeast Asian native with natural internal defenses that keep it hydrated despite unrelenting exposure to the blistering tropical sun. Dr. Murad’s studies have revealed that this fruit contains the complete Murad Recipe of antioxidants, anti-inflammatories and hydrators as well as an abundant supply of fatty acids and complex sugars that support skin’s health. Durian’s skin health boosting fats and sugars include trehalose and polygalacturonic, oleic, palmitic and linoleic acids. Durian Cell Reform blend’s Durian fruit extract with Glycolic Acid to protect hydration, plump skin and move key lipids and anti-aging ingredients into the skin’s surface layers to give it a more youthful appearance.

Principal Ingredients

Water (Aqua), Glycolic Acid, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Stearyl Alcohol, Cetyl Alcohol, Sclerotium Gum, Stearic Acid, Sodium Hyaluronate, Glucosamine HCl, Algae Extract, Yeast Extract (Faex), Urea, Macrocystis Pyrifera Extract, Durio Zibethinus (Durian) Fruit Extract, Hydrolyzed Wheat Protein, PVP, Capryloyl Glycine, Sarcosine, Cinnamomum Zeylanicum Bark Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, Polysorbate 60, Rice Amino Acids, Zinc Acetate, Sucrose, Chitosan Ascorbate, Panthenol, Hydrogenated Lecithin, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Lecithin, Vitis Vinifera (Grape) Seed Extract, Magnesium Ascorbyl Phosphate, Tocopherol, Dipotassium Glycyrrhizate, Lysine Lauroyl Methionate, Tocopheryl Acetate, Polydodecanamideaminium Triazadiphenylethenesulfonate, Polyvinylalcohol Crosspolymer, Salicylic Acid, Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Linoleic Acid, Sodium Hydroxide, Phenoxyethanol, Disodium EDTA, Butylene Glycol, PEG-8, Xanthan Gum, Polyphosphorylcholine Glycol Acrylate, Methylparaben, Propylparaben, Citral, Benzyl Benzoate, Hexyl Cinnamal, Limonene, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Fragrance (Parfum)
See All Ingredients