Get To Know Niacinamide

Niacinamide is a star ingredient in many Murad products, including Rapid Age Spot Correcting Serum. Why do we love it for your skin?
Get to know hydroquinone / niacinamide

We all want skincare that multi-tasks as much as we do. Enter niacinamide: this ingredient isn’t new to the skincare scene, but its popularity is. And, it’s making a name for itself amongst dermatologists and skincare fanatics alike. From increasing radiance and cell turnover to encouraging barrier repair, it’s time to get to know niacinamide and make it part of your skincare regimen.

What is Niacinamide?
Niacinamide—also known as vitamin B3—is a multifunctional, stable, and water-soluble antioxidant vitamin offers tons of skincare benefits that can encourage healthier-looking skin. It’s also an essential nutrient your skin needs.

What does niacinamide do for skin?
Niacinamide is often used to help minimize the look of enlarged pores, improve uneven skin tone, relieve dryness, brighten dark spots, minimize the look of fine lines and wrinkles, diminish dullness and help minimize acne. It is even shown to help reduce oil production.

Niacinamide can also help reduce the impact of environmental damage, due to its ability to improve the skin’s barrier. What does this mean for your skin? Without this type of protection, your skin may appear older, dull and less radiant. Can niacinamide help lighten dark spots and age spots? In a word, yes! Niacinamide is proving to be an effective alternative to hydroquinone, a popular prescription dark spot lightening ingredient. In fact, in an 8-week clinical study, niacinamide used at a specific percentage was shown to help significantly reduce the look of age spots.

How often can I use niacinamide?
Niacinamide is considered safe for daily use. However, always refer to the use directions on your product.

Is Niacinamide safe for sensitive skin?
Sensitive skin types are often limited in how they can address dark spots, fine lines and wrinkles—but niacinamide is well-tolerated by all skin types, even those with sensitive skin.

Which Murad products contain niacinamide?
You can find niacinamide in several Murad skincare products, including Revitalixir Recovery Serum(tm) and Nutrient-Charged Water Gel.