Our Brand

25 years ago Dr. Howard Murad founded the first modern doctor brand of clinical skincare products, with a goal of making beautiful, healthy skin attainable for everyone. He has changed how the world sees skincare through his pioneering research and a Connected Beauty philosophy.

It's not skincare,
It's Murad,

Murad is founded on the simple truth that living younger is a choice you can make every day.

We believe that youth is a reflection of how you feel, how you look and how you live, because every aspect of your life is as interconnected as every cell in your body.

That’s why everything we do at Murad is designed to help you activate youth through hydration at the cellular level.

Murad—a connected life is a beautiful life.

Our Founder

Howard Murad, M.D. is recognized as a leading visionary for his scientific innovations, total body approach to youth building and overall wellness. His mission and passion is to help people unlock their potential to look younger, to feel younger and to live healthier, happier and more rewarding lives.

Our Inspiration

Positive insights play an important role in Connected Beauty as we focus on building resilience and a strong sense of self. See Dr. Murad explain some of his insights below: