Executive Vice President
Marc Kravets is Executive Vice President of Direct for Murad, LLC., overseeing the strategic direction, planning and implementation of opportunities to acquire new customers and strengthen existing customer relationships through infomercial, catalog and direct mail channels. In his role, Marc is responsible for the development of creative multi-platform consumer campaigns, infomercials and short-form television spots. He also partners with marketing to support national print advertisements, in-store promotional materials and all other areas that touch the Murad customer. Marc originally joined Murad as Senior Vice President, Executive Producer in 2013.
Marc came to Murad with over 30 years of experience in the advertising and direct-to-consumer marketing arena. Before joining Murad, he served as Senior Vice President of Direct Marketing at Havas Edge where he oversaw the strategy and creative for multi-platform direct response campaigns including product positioning, offer configuration, concepting, scripting and editorial.
Marc’s background also includes working with Allied Communications as President and Media Group as Vice President of Marketing.