Executive Vice President, Marketing
Elizabeth Ashmun is Executive Vice President of Trade Marketing for Murad, LLC, leading the global retail, education, events, professional spa, and QVC marketing divisions. In her role, Elizabeth is responsible for increasing consumer engagement, driving sales conversion, growing revenue, developing new market share, and supporting overall healthy and sustainable long-term growth.
Elizabeth came to Murad with 17 years of experience in developing and implementing strategic business plans for effective brand management. Prior to Murad, she held the position of Vice President of Global Marketing at Kate Somerville, where she helped the company achieve double-digit growth across all retail channels and expand internationally into Canada, Singapore, Malaysia, Australia, New Zealand, South Korea and Hong Kong. Her experience also includes running the $400 million sugar confectionary domestic business at Nestlé and managing a portfolio of the company’s brands, including SweeTARTS, Laffy Taffy, Nerds, Spree and Nips.
Elizabeth holds a Master of Business Administration in Marketing/Marketing Management from the University of Arkansas, Fayetteville and a Bachelor of Arts in Journalism with an emphasis in Advertising/Public Relations from the University of Arkansas.