Approximately one out of five children in the United States will grow up to develop some form of skin cancer. Children are highly sensitive to UV radiation, and it takes less than 10 minutes for their unprotected skin to burn. And while sunscreen is absolutely essential, it is not always enough, especially for children who spend a lot of time outdoors.
Shade structures provide the extra protection children need. They are permanent installations, similar to canopies, built to create shade in outdoor locations that are unprotected from the sun, such as playgrounds, pools or recreation spaces.
Shade structures block most of the sun’s harmful UV rays, as well as keep the area beneath them up to 20 degrees cooler, so kids won’t get burned from hot playground equipment. In fact, shade structures are so effective that they prevent more than 90% of skin cancers and almost 100% of playtime burns.
Skin cancer is now the most common cancer in the United States, with more than one million new cases diagnosed each year. That’s why Murad and the American Academy of Dermatology have teamed up to create Shade America™, a program that will safeguard one million children over the next five years by building shade structures in parks and playgrounds across America. By providing shade and sun safety education programs, Shade America™ will be helping to protect a new sun-smart generation from sun damage and skin cancer.
Visit Murad.com/Shade, like Murad on Facebook, and follow @MuradSkincare on Twitter or Instagram for more information on the most promising ways to reverse the skin cancer epidemic. We want to hear from you! Share how you prevent skin cancer with the hashtag #ShadeAmerica.