Our Shade America campaign is heating up, and we’re excited to be gaining new Murad fans. We’ve teamed up with the American Academy of Dermatology to shade 1 million children over the next 5 years by building shade structures in parks and playgrounds across America.
By providing shade and sun-safety education programs, Shade America™ will help protect a new sun-smart generation from sun damage and skin cancer. Following the #ShadeAmerica hashtag, we’ve read some amazing stories and seen some great pictures from fans all across the country.
“In addition to being one of the most effective skincare companies I get to work with, @muradskincare is also one of the nicest. They’re sponsoring #ShadeAmerica which will add shade structures to playgrounds across the country with a goal to protect 1 million kids from sun damage and skin cancer over the next 5 years. Shown is their bestselling Essential-C Day Moisture SPF30, Advanced Active Radiance Serum & the sunnies they sent that my girls fight over wearing constantly.” – hookedonbeauty
“Don’t forget the Sunscreen! #ShadeAmerica: Sun Safety w/ @MuradSkincare. It’s no secret that sun safety is essential, and far too often we neglect to use the proper sunscreen for everyday use. I’m thrilled that Murad has partnered with the American Academy of Dermatology to “shade” 1 million children within the next 5 years! This initiative will help build shade structures in parks and playgrounds across the country, keeping our kiddies safe from the harmful rays of the sun.” – @CreativelyYours
“FYI…. skin cancer is still on the rise. Lotion is not #sunscreen, you need the real stuff! @muradskincare partnered with #shadeamerica to help install more shade canopies around the country. #browngirlfriendly #blogger #bblogger #murad #skincancer #skincare #ulta” – Krissy90220
“Beautiful groundbreaking ceremony in Lafayette Park. @MuradSkincare @HeartofLA @LACityParks #shadeamerica” – Anthony Brown
Want to get involved? Through sales of our Sun Safety Set, Murad will donate $125,000 to the American Academy of Dermatology to build shade structures across America.
This protect-and-correct Sun Safety Set pairs our bestselling SPF 30 moisturizer with our top sun-damage and radiance-restoration treatment in an exclusive, full-size cosmetic bag featuring an original painting by Dr. Murad reproduced on fabric and printed on the inside.
Share your story with us by tagging @MuradCares and using the hashtag #ShadeAmerica, and we may repost it!
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