Post by Jen Harmatz,, Murad Director of Retail Education
I f I told you that you could solve most of your aging concerns with hydration, would you believe me or give me the side eye?
Here is a little-known secret that we at Murad have known for years: the most important step to keeping skin youthful is hydration, and hydrating from the inside is just as important as hydrating from the outside.
As we age, our bodies lose the ability to stay hydrated on a cellular level. Think of a farm-fresh egg you’ve just cracked open: the yolk looks full and strong, holding in all that yellowy goodness. This is equivalent to a young, healthy cell holding in all its water. Now, imagine that yolk getting pricked by a bit of shell – chances are you would start to see some of that yellow leak out. This is what happens to our skin as we age: our cells withstand prick after prick, causing what was once supple and full to become dry and deflated. Since everything in our bodies is connected, this internal loss of cellular water manifest itself as dryness, lines, dull and rough skin. (Who has time for that!)
Our skin is the body’s largest organ and the first line of protection against all manner of things including environmental aggressors, disease, water loss, and toxins. With such a powerful role, it’s important that we do everything we can to keep it strong, and hydration is one of the most important factors for strengthening the lipid barrier. Like a crumbling brick wall, a weak lipid barrier compromises the skin’s ability to protect itself. Keeping the cells hydrated helps to patch these gaps before they have the chance to crumble.
So, let’s talk about what we can do externally to help repair and hydrate the skin. The first thing you want to do is exfoliate the layer of dead skin cells blocking hydration from penetrating deeper into the surface layer of healthy skin cells. In doing so, the moisturizing agents you put on will deliver the results you want in the time they promise. Hydro-Glow Aqua Peel will do both for you in 2 easy steps.
Step 1: Run the pre-soaked swab across your face to gently exfoliate with both Lactic and Glycolic Acids.
Step 2: Apply the sheet mask and leave on for 15-20 minutes. The Hydro-Glow Aqua Peel mask is loaded with Hyaluronic Acid, Aloe Extract and Vitamin B3, which all work together to visibly minimize lines and wrinkles, seal in moisture, and give you plump skin.
Topical treatment is undoubtedly important, but just as you would water the roots to keep a plant healthy and alive, so should you also hydrate your cells from the ground up (or in this case, the outside in).
Known as the father of Internal Skincare®, Dr. Murad has always taken a whole-person approach to health and beauty. Hydro-Glow Dietary Supplements internally boost cellular hydration, giving you radiant skin from the inside out! It contains ingredients like Glucosmaine that helps support increased hydration and improve skin texture and Osmolytes that helps cells keep the right amount of intracellular water levels.
I like to think of it as a daily, nightly and weekly solution.
Take your Hydro-Glow Aqua Peel daily, use Hydro-Dynamic® Ultimate Moisture nightly and Hydro-Glow Aqua Peel weekly for the softest, plumpest, youngest skin you have even seen.
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