By Jon Peden, Murad Manager of National Retail & Esthetic Education
Essences are the hottest new skincare must-haves! Essences are in a category of their own; not quite a serum but more than a toner. The idea behind an essence is similar to that of a softening lotion. They prep and prime the skin, provide hydration, and optimize any other moisture layered on top.
Murad has not only added an essence to its collection, but it has perfected the art of the essence with Hydro-Dynamic® Quenching Essence. Hydro-Dynamic Quenching Essence contains Blue Agave Leaf Extract, which is a self-sustainable, desert-based plant that holds onto moisture for dear life! Hydro-Dynamic Quenching Essence also contains a blend of watermelon, apple and lentil to give the skin the “drink of water” that it needs, while also maintaining that level of hydration. If your skin looks a little lackluster or depleted in these drier, colder months, then try pairing our essence with Hydro-Dynamic® Ultimate Moisture. Used together, Hydro-Dynamic Quenching Essence and Hydro-Dynamic Ultimate Moisture can deliver 5x the hydration. Here are some quick tips to make this duo do the most for you.
Follow these steps when using Hydro-Dynamic Quenching Essence:
- Pump Hydro-Dynamic Quenching Essence onto the tips of the middle and index fingers. Quickly touch coated fingers to the middle and index fingers of the opposite hand to distribute product. To avoid over-absorption by fingers, do not rub.
- To apply to the face, use 4 coated fingers to dab the product from forehead to chin and from nose to ears.
- Use the same 4 fingers to lightly and continuously tap the product into the skin, working from the center of the face to the edges.
- Continue tapping until the product has been completely absorbed and optimal hydration has been achieved.
- Apply Hydro-Dynamic Ultimate Moisture to the entire face and neck, concentrating on your driest areas.
Jon Peden is an educator for Murad, a makeup artist, and a self-proclaimed “product junkie.” He has been in the industry for over 10 years and is obsessed with creating and maintaining flawless skin. Jon has empowered men and women to enhance their outer beauty to match their inner beauty. He believes that a healthy look can create, activate and cultivate healthy self-esteem.
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