Launched the Murad Inclusive Health™ Center, a first of its kind facility – forever redefining health and aging.

Authored The Cellulite Solution, featuring a scientifically proven inclusive method for reducing cellulite and stretch marks.

Published Wrinkle Free Forever, applying the inclusive health approach to the treatment of aging skin.

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Developed The Murad Method, an inclusive approach to treating and preventing the signs of aging by hydrating, restoring and protecting cells to achieve optimal health.

Discovered The Cellular Water Principle™, a revolutionary, scientific breakthrough linking cellular water loss to aging and disease.

Created Technoceuticals® combining the best of technology with cosmeceuticals and nutraceuticals.

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Utilized the concept of food as medicine by applying the potent antioxidant benefits of Pomegranate Extract, leading to the use of other superfoods, such as goji berries and durian, in topical and internal skincare.

Awarded first of 17 patents representing breakthroughs for addressing skin and general health.

Recognized as the Father of Internal Skincare®, with the introduction of internal supplements that forever changed the way people look at their skin.

Revolutionized the skincare industry by introducing a cosmeceutical doctor brand featuring targeted treatment products and Alpha Hydroxy Acids (AHAs).

Established a medically supervised “day spa” where estheticians train with a Dermatologist to promote overall wellness, while approaching the skin scientifically and holistically.

Bridged the gap between medicine and esthetics, by integrating estheticians into the medical office.