Skincare is Healthcare. This is the core belief of Howard Murad, M.D., FAAD—and the guiding
principle behind his international skincare company. As a pharmacist, dermatologist and
Associate Clinical Professor of Dermatology at UCLA, Dr. Murad is widely acknowledged as
one of the world’s leading authorities on skin health.

A true visionary with more than 30 years of hands-on clinical expertise, Dr. Murad has been
instrumental in transforming the science of skincare. He holds 18 dermatological patents, eac
signifying a scientific breakthrough in anti-aging and overall skin health. The Cellular Water
Principle®, arguably his most important discovery, holds that cellular water loss is the underlying
cause for all health issues and age-related ailments. In his two best-selling books, Wrinkle-Free
Forever and The Cellulite Solution, Dr. Murad uses the fundamentals of this principle to fight the
world’s most persistent beauty problems.

Dr. Murad believes in whole-body health—which leads to healthy, more beautiful skin. With this in
mind, his products include only the most advanced formulations, exclusive delivery systems and
highest-quality ingredients. The result? Millions of satisfied customers whose beauty is so much
more than skin deep.