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Most sun damage occurs from incidental exposure during day-to-day activities, not at the beach. Wherever there is light, there is UV (ultraviolet) radiation. And where there is UV radiation, there is the potential for harm to the skin.

In urban and suburban landscapes, we are exposed to more than just sun light itself. Light also reflects off of metal, glass and concrete. Exposure from going indoors and out, exposure from light coming through building and car windows (unless they're specifically treated with UV filters), and even exposure thin clothing, all adds up.

Bad weather offers no refuge either. At the beach or on the slopes, for example, even on cloudy, cool, or overcast days, dangerous ultraviolet rays travel through clouds to reflect off sand, water, or snow.

One serious sunburn can increase the risk of skin cancer by as much as 50%. Just because you're not tan (another indication of sun damage) or sunburned, doesn't mean that you are out of harm's way

Sun damage is cumulative and shows up later as signs of aging, or in worse case scenarios, as skin cancer. 95% of all skin cancers are found on light-exposed areas such as the face, top of the ears, neck and chest. Because over a million new cases of skin cancer in the U.S. are diagnosed each year (plus, the large numbers that go unreported), protecting yourself every day with sunscreen and clothing is more important than ever.

Primitive versions of physical sunscreens have been around for centuries. Chemical sunscreens have been in use since the early 1920s but early versions were greasy, irritating, staining, and could not be made into water resistant formulas.

Today we make non-irritating, cosmetically pleasing sunscreens in a variety of formulas, making them a pleasure to wear every day. One size does not fit all however, and you'll want to choose the appropriate one for that day's activity.

Basic Features To Look For In Sunscreen Are:

• Full spectrum sun protection to protect against both UVA and UVB radiation.
• Antioxidants to neutralize aging free radicals.
• Anti-inflammatory agents to prevent redness and soothe skin.
• Hydrating ingredients to replace moisture loss as a consequence of exposure.

Repairing Ingredients

Since UVA rays attack connective tissue, sun protection products — such as Murad Age-Proof Suncare products containing our patened Skin Repair System with Co-3® — are highly desirable and can help fortity and repair connective tissue while working to prevent fine lines and wrinkles.

Benefits of Pomegranate Extract

From Greek mythology through the Old Testament and into Renaissance painting, the pomegranate has long captured the imagination of artists and philosophers. Furthermore, ancient Egyptians, Greeks, and Romans used the ruby seeds from this jewel-like fruit for medicinal purposes too. As it turns out, the ancients were on to something.

In conducting his research on Pomegranate extract, Dr. Murad discovered one of nature's most potent antioxidants. Going deeper, he was the first to incorporate this exciting ingredient into highly innovative anti-aging skincare and suncare products.

In order to appreciate how Pomegranate Extract works, we first have to step back for a bit of science. Experts believe that 80% of what we perceive as the signs of skin aging—and this includes fine lines, wrinkles, age spots, sallow color, loss of elasticity, uneven texture, and more—are caused by free radical damage.

Free radicals are unstable molecules that erode tissue through a process called oxidation. When an apple slice turns brown or a steel beam rusts, those too are examples of oxidation. Free radical formation is not just an isolated event either, because free radicals generate more free radicals, thus establishing a cascade of deterioration.

Environmental damage, sun exposure, pollution, and stress are the most common triggers for free radical formation on the skin.

In order to repair, diminish or prevent the signs of aging, you first need to neutralize damaging free radicals. This is done using substances called antioxidants that work to stabilize free radicals, render them harmless, and break the cycle of decay.

 

For skin health and protection, some antioxidants work better than others. Polyphenols are a class of particularly beneficial plant-derived substances—found in sources as diverse as green tea, chocolate and licorice—with remarkable antioxidant and anti-inflammatory properties.

Pomegranate extract contains the extraordinarily powerful polyphenol ellagic acid, a highly efficient free radical scavenger. Ellagic acid has also been studied for its healing benefits and anti-cancer benefits.

Noted for its versatility, pomegranate extract offers antioxidant benefits and protection both topically as well as internally in supplement form.

Enhancing Protection is Sun Protection

In addition to its healing benefits, pomegranate extract—whether applied topically or taken internally—has the unique ability to improve the SPF power of sunscreen.

As the first to incorporate Pomegranate technology into topical skincare, Dr. Murad developed the highly effective Age-Proof Suncare products. Pomegranate's SPF enhancing abilities allow him to use fewer topical chemical sunscreens while still maintaining the desired levels of SPF protection.

 

Boost Protection with Internal Supplements

Dr. Murad also discovered that Pomegranate offers significant sun protection benefits when taken internally. Murad Pomphenol® Sunguard Dietary Supplement, with its Pomegranate antioxidant formula, is clinically proven to boost topical sunscreen protection by 25% from the inside.

What is the difference between a sunscreen and a sunblock?

According to the American Academy of Dermatology, sunscreens chemically absorb UV rays while sunblocks physically deflect them.

What is the difference between a chemical sunscreen and a physical one?

Chemical sunscreens act by absorbing UV light, and physical sunscreens reflect or scatter light in the UV-spectrum. Physical sunscreens offer the advantage of protecting from ultraviolet rays as well as other visible light rays damaging to the skin

What effects does UVA radiation have on the skin as versus UVB?

UVA light, which does not burn the skin, penetrates deeper into dermis, where connective tissue forms. UVA radiation is directly linked to compromised elasticity, which in turn leads to fine lines and wrinkles. UVB, the burning rays, effects the uppermost layer of skin (epidermis) and is what induces a tan and pigment changes. Both forms of radiation contribute to skin cancer.