MURAD DEBUTS NEW ULTRA-RICH MOISTURIZER

Hydro-Dynamic™ Ultimate Moisture Joins the Murad Age Reform® Family of Products to Battle the Signs of Genetic Aging

     EL SEGUNDO, Calif. – August 31, 2010 – Murad, Inc. has announced the launch of Hydro-Dynamic Ultimate Moisture, an uber-rich, all-purpose moisturizer that combines a luxurious recipe of ingredients to quench dry, dehydrated skin and restore youthful resilience and tone. With a formula rooted in The Science of Cellular Water™, Murad’s proprietary system for optimizing cell hydration and skin health, Hydro-Dynamic Ultimate Moisture instantly soothes and renews skin with long-lasting hydration and suppleness.
     “We all experience Genetic Aging, the aging process that occurs naturally, regardless of exposure to sun, stress, toxin or pollutants,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc.
     “The signs of Genetic Aging usually begin with a dull, lackluster complexion We developed Hydro-Dynamic Ultimate Moisture to help combat Genetic Aging and keep skin hydrated and youthful,” said Jeff Murad, Vice President, Product Development added. “Our goal is to help all women and men achieve a healthy, beautiful complexion; and with Hydro-Dynamic, skin will feel the results today as well as stay healthy for the long term.” 
     Hydro-Dynamic Ultimate Moisture offers skin both immediate and long term benefits by locking in optimal moisture for 8 hours. Avocado, Sunflower and Olive Fruit Oils enhance skin’s ability to retain maximum levels of hydration while Retinyl Palmitate and Shea Butter improve texture and tone to restore skin’s natural smoothness and softness. The Collagen Support Complex boosts skin’s resilience and plumps dehydrated skin. Gentle enough for sensitive skin and effective enough to be used with all of Murad’s anti-aging products for increased hydration, the velvety formula provides all-day moisture, smoothness and comfort, leaving skin perfectly polished.
     Hydro-Dynamic Ultimate Moisture will be available in a 1.7 oz size for $65.00 at the Murad Inclusive Health Spa™ and leading salons and spas in July 2010, and Murad.com, Sephora and Ulta in September 2010.
     Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living based on the Science of Cellular Water, Dr. Murad's unified theory of health and aging. Murad products are sold in 46 countries and it is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. More information can be found at Murad.com or by following Murad on Facebook at facebook.com/Murad or Twitter with @DrMurad.

Contact:
Jennifer Newton
Murad Inc.
310.726.3380
jnewton@murad.com

Sarah Lasky
Murad Inc.
310.726.3335
slasky@murad.com


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HOWARD MURAD, MD UNVEILS SECRET TO LOOKING AND FEELING TEN YEARS YOUNGER

     EL SEGUNDO, Calif. – August 24, 2010 – Forget everything you thought you knew about aging! The Water Secret: The Cellular Breakthrough to Look and Feel 10 Years Younger, a new health how-to guide by Howard Murad, M.D., reveals how readers can take charge of their health by addressing cells most basic need — water. Detailing a new, breakthrough theory that establishes cellular water loss as the common pathway to disease and aging, Dr. Murad gives readers a complete, easy-to-use, 10-step action plan that will improve their overall health and reverse the aging process.
     “The Water Secret is a new way of looking at health and wellness that embraces a multipronged inclusive approach to slowing the aging process and, in some cases, totally reversing the effects by honoring a cell’s most fundamental need,” said Howard Murad, M.D. “A culmination of over 40 years of dedicated service to my patients and their health; and I hope that every reader will benefit from The Water Secret the same way over 50,000 of my patients have.”
     Based on cutting-edge research, Dr. Murad demonstrates the idea that the secret to vibrant health from the inside out lies in maintaining strong cells that can retain water the way younger cells do. The Water Secret exposes a multipronged inclusive approach to slowing the aging process and, in some cases, totally reversing the effects, guiding readers through the process of changing both their physical and mental health while debunking common health myths.
     The Water Secret offers tips on topics ranging from how to understand your true marker of health based on the strength of one’s cells, proper nutrition, advanced skincare techniques and combating cultural stress. Followers of The Water Secret have reported clearer skin, fewer wrinkles, more energy, better sleep, less fat, better overall health and an increased passion for life. Since starting his dermatology practice in 1972, Dr. Murad has set about proving that The Water Secret can keep followers youthful, energetic and with an increased sense of self. 
     The Water Secret: The Cellular Breakthrough to Look and Feel 10 Years Younger is available at Amazon.com, Borders Books, Barnes and Noble, walmart.com and target.com and other major retail locations beginning August 30, 2010 for $18.95. Also, for a limited time, Murad is sending a free AHA/BHA Exfoliating Cleanser ($65 value) to customers who preorder the book online prior to the official August 30 release date. Everyone that forwards their online order confirmation from any of the above retailers to TheWaterSecret@Murad.com will receive the cleanser shipped directly from Murad.
     Howard Murad, MD, FAAD, is a trained pharmacist, Associate Clinical Professor of Medicine at UCLA's Geffen School of Medicine, founder of Murad Skincare Inc., President of The University for Inclusive Health and a physician who specializes in both Inclusive Health and dermatology. He has been acclaimed as a "Beauty Genius" by Elle magazine, an "Industry Visionary" by the International SPA Association, and has been inducted into Dermascope's "Academy of Legends." His advocacy of the use of dietary supplements to promote skin health has earned him international recognition as the "Father of Internal Skincare." Dr. Murad is the accomplished author of four books advocating practical lifestyle choices as the path to looking and feeling as healthy and beautiful as possible. For more information on The Water Secret: The Cellular Breakthrough to Look and Feel 10 Years Younger, please visit www.thewatersecretbook.com.

Contact:
Jennifer Newton
Murad Inc.
310.726.3380
jnewton@murad.com

Sarah Lasky
Murad Inc.
310.726.3335
slasky@murad.com

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Customers Feel the Difference in Just Three Days of Using Products

     EL SEGUNDO, Calif. – August 3, 2010 – Over three million people have taken control of their breakouts with Murad’s Acne products. Now, with Murad’s new and improved formulations, millions more will achieve even faster relief from acne, breakouts, and blemishes.
     Upon comparison of the number of ingredients, Murad’s updated system of products have 160% more calming and soothing agents, 233% more clarifying agents, 500% more vitamins and 700% more antioxidants than the leading acne brand sold on TV. Unlike the other acne products available on the market that contain harsh, drying ingredients like Benzoyl Peroxide, Murad Acne products focus on clearing skin of blemishes as well as optimizing overall skin health through a complex blend of pharmaceutical-grade ingredients and natural botanicals to soothe, calm, hydrate and protect. The Clarifying Cleanser includes fast-acting Silver Citrate to kill bacteria and Encapsulated Salicylic Acid that sustains wash off by depositing Salicylic Acid in the skin for hours, continuing to treat acne even after rinsing while optimizing hydration to restore skin suppleness. Other Murad Acne products include Green Tea Extract to help fight free radicals and Algae Extract to regulate oil production and control surface shine.
     In a Murad-Sponsored clinical study, 92% of users experienced a reduction of acne breakouts in just 3 days through following the Acne Complex regimen of cleanse/tone, treat, and hydrate to tackle their blemishes.
“Acne not only affects the skin, it affects self-esteem,” said Jeff Murad, vice president of product development for Murad, Inc. “By enhancing the Murad Acne products with cutting edge technologies, more quality ingredients that are gentle enough to use as everyday skincare, yet powerful enough to fight even the most persistent acne breakouts, we are helping people literally put their best face forward.”
     The Murad Acne line consists of fourteen individual products for internal and topical treatments including the Clarifying Cleanser, Clarifying Toner, Acne Body Wash, Exfoliating Acne Treatment Gel, Post-Acne Spot Lightening Gel, Gentle Acne Treatment Gel, Acne Spot Treatment, Clarifying Mask, Clarifying Body Spray, Acne Treatment Concealer, Skin Perfecting Lotion, Oil-Control Mattifier SPF 15, Pure Skin® Clarifying Dietary Supplement, and the Murad Acne Complex® Kit. All products retail between $18-$60 individually. 
     Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living based on the Science of Cellular
Water, Dr. Murad's unified theory of health and aging. Murad products are sold in 46 countries and it is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. More information can be found at Murad.com or by following Murad on Facebook at facebook.com/Murad or Twitter with @DrMurad.
     For more information on all of the Murad Acne products, visit murad,com or acnecomplex.com.

Contact:
Jennifer Newton
 Murad Inc.
310.726.3380
jnewton@murad.com

Sarah Lasky 
Murad Inc.
310.726.3335
slasky@murad.com



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