EL SEGUNDO, Calif. – September 30, 2009 – Howard Murad, M.D., Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc., will be recognized by the International SPA Association (ISPA) and the ISPA Board of Directors with the 2009 ISPA Visionary Award.
      Each year, the ISPA Visionary Award acknowledges longstanding excellence and significant contributions to the world of spa and a positive influence on the health and wellness fields on a global level.
“Dr. Howard Murad has set the bar for clinically proven skincare, health spas and science-driven wellness in general,” said ISPA Chairman Jean Kolb. “He has literally helped shape an entire industry throughout his career and we are proud to recognize him for his significant contributions.”
     Kolb added that the selection committee at ISPA cited Dr. Murad’s research and philosophies surrounding his Science of Cellular Water as among his greatest contributions to general wellness.
“To be recognized by ISPA for this prestigious award is an honor that serves to remind me just how fortunate I’ve been to be able to create a career from a passion for helping people live healthier and feel better about themselves,” said Dr. Murad. “It’s gratifying to play a role in an industry that strives to help make people all over the world healthier and happier.”
     Dr. Murad continues to innovate with all Murad products and services being based on his ongoing scientific research, including proprietary anti-aging and wellness treatments offered at the Murad Inclusive Health Spa (MIHS) in Los Angeles, a next generation spa concept developed by Dr. Murad. MIHS is now being licensed on a
global basis, furthering the reach of Dr. Murad’s vision, and earlier this year opened its second location, in a hospital setting, the CHRISTUS Healthy Living Spa, a Murad Inclusive Health Center in Texas.
      Dr. Murad will receive his award Monday, October 5 at the 19th annual ISPA Conference & Expo in Austin, Texas during the General Session.
     ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. For more information, visit www.experienceispa.com.
     Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water™, Dr. Murad’s unified theory of health and aging.
     The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.



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 El Segundo, Calif. – September 29, 2009 – Murad’s T-Zone Pore Refining Gel has been praised by Good Housekeeping magazine as superior to the competition when it comes to minimizing pores.
     The experts at the Good Housekeeping Research Institute, for the magazine’s August 2009 issue, evaluated six of the newest pore-minimizing serums to see if they worked as advertised. And while most of the six did “deliver a more flawless-looking complexion,” only one of the products actually reduced pore size in the lab - Murad’s T-Zone Pore Refining Gel. Good Housekeeping reported that Murad’s product “came out on top” because it did everything it was advertised to do.
      According to Jeff Murad, Murad Inc.’s Vice President of Product Development, Murad’s T-Zone Pore Refining Gel was developed specifically to combat the chief causes of enlarged pores found in the “T-zone:” excess sebum, redness, inflammation, impurities and skin-destroying free radicals.
      “T-Zone Pore Refining Gel uses a proprietary blend of active ingredients,” said Jeff Murad. “It’s just the right amount to clear away the debris without damaging fragile cells or drying your skin. Plus, the retinol in T-Zone Pore Refining Gel improves tone and texture as it increases overall radiance. In addition, Pomegranate Extract neutralizes free radicals and protects against the kind of cellular damage that can increase the size of pores overnight.”
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water™, Dr. Murad’s unified theory of health and aging.
     The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skincare brand in leading salon and spa locations worldwide. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.



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EL SEGUNDO, Calif. – September 24, 2009 – Celebrities keep their award-winning complexions flawless thanks to skincare from Murad! At the 2009 Daytime Entertainment and Primetime Emmy Awards, Jeff Probst, Toni Collette, Kristin Chenoweth and Tamara Braun – all self-proclaimed Murad aficionados – took home top honors. These Hollywood favorites literally outshone the competition with healthy, glowing skin achieved with the help of best-selling Murad products.
      Jeff Probst, host of Survivor, won “Outstanding Host for a Reality or Reality-Competition Program” for the second year in a row. One of Murad’s most vocal supporters, Probst relies on the company’s Environmental Shield line to achieve his camera-ready appearance and reduce the existing photodamage that stems from his daily exposure to the rough environmental conditions on Survivor. One of Probst’s favorites is Murad’s Essential-C Daily Renewal Complex, containing a heavy dose of Vitamin-C to protect and repair skin.
      “Dr. Murad keeps me in business,” said Probst. “My skin gets ravaged due to the varied harsh conditions I encounter on Survivor. So, when I’m back in Los Angeles, I always see him to keep my skin in check. My last-minute ‘make me look good for the Emmys’ visit to Murad was just what my skin needed.”
     To ensure flawless skin before the big night, Probst also received one of Dr. Murad’s proprietary chemical peels the week before the Emmy show. Because Dr. Murad’s peels are results-oriented and customized for each patient, there is no down time and stars can see immediate results.
     Other Emmy-winning Murad fans include Toni Collette, winner of the “Outstanding Lead Actress in a Comedy Series” for United States of Tara and Kristin Chenoweth, winner of the “Outstanding Supporting Actress in a Comedy Series” for Pushing Daisies. Colette also uses the Environmental Shield line and its Essential C Cleanser, while Chenoweth turns to Murad moisturizers to keep her skin dewy and youthful.  Tamara Braun, the Daytime Entertainment Emmy award winner for “Outstanding Supporting Actress” for her role on Days of Our Lives, receives facials at the Murad Inclusive Health Spa in El Segundo. Like Probst and Collette, Braun uses the Environmental Shield line to combat daily exposure to Los Angeles’ sun, smog, and air pollution and keep her face glowing.
     Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water, Dr. Murad’s unified theory of health and aging.
     The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.




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Murad Direct Marketing Campaigns Win Three Electronic Retailing Association Awards

EL SEGUNDO, Calif. – September 22, 2009 – Skincare leader Murad, Inc. was called to the stage as a winner three times last week at the 2009 Electronic Retailing Association (ERA) Annual Awards Gala in Las Vegas.

Awards presented to Murad by the ERA, the nation’s leading trade association for direct-to-consumer commerce, included:

• The Best Long Form, Health & Beauty Industry Award for Murad’s Acne Complex IV
• The Best Direct Response Website Design Award for Murad’s Resurgence site at Murad.com/Resurgence
• The Best Use of an Online Marketing Tool Award for the Murad Skincare Quiz on Murad.com and Oprah.com

     Each of the ERA Annual Awards is part of the world’s premier recognition program for the electronic retailing industry, recognizing the best in television, radio, online and mobile direct response campaigns across a multitude of industries.
“It’s very rewarding to be recognized for the way we share information about our products,” said Richard Murad, Chief Operating Officer and General Counsel for Murad. “To be singled out in three different categories for three different Murad endeavors among such a competitive collection of nominees is a credit to how we are effectively sharing our founder, Howard Murad, M.D.’s philosophies of Inclusive Health and the Science of Cellular Water through varied channels and to a significant large audience.”
      Murad’s three-time victory was witnessed by the more than 2,500 attendees and 125 ERA member exhibitors. For more than 19 years, ERA members have included some of the industry's most prominent retail merchants.
“Our Direct Response team works extremely hard to produce innovative and successful campaigns while always incorporating Dr. Murad’s founding philosophies and leading the skincare industry,” said Carey Grange, Executive Vice President, Direct to Consumer. “To be recognized not once, but three times was gratifying beyond words.”
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water™, Dr. Murad’s unified theory of health and aging.
     The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skin care brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.


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EL SEGUNDO, Calif. – September 15, 2009 – For the second consecutive year, Murad, Inc. created a Murad Mobile Spa offering Resurgence® Renewal Facials at Camp Reveille, a woman’s camp founded by former “Good Morning America” host and Murad Resurgence spokesperson, Joan Lunden. Taking place August 20 – 23 on the shores of Long Lake in Naples, Maine, over 130 camp attendees enjoyed a long weekend of treatments and programs, including facial services from Murad estheticians.
      “The theme of this year’s camp focused on helping women take charge of their health,” said Lunden. “For many, especially the women who had never before experienced a facial, the Resurgence Renewal Facial and accompanying skin evaluations stressed the importance of how professional treatments and establishing a skincare routine can actually improve overall health.”
      Professional spa treatments, topical skincare routines and stress reduction are all key elements of a radically different approach to care called Inclusive Health. Developed by Howard Murad, M.D., this new science of aging integrates his breakthrough research in The Science of Cellular Water™ into life transforming programs that rebuild health at the cellular level, dramatically reduce the signs of aging and empower people to take control of the aging process.
“We were so thrilled to be invited to participate in Joan’s Camp Reveille again this year,” said Dr. Murad. “This camp provides busy women the opportunity to take time out to reconnect with themselves emotionally, a key element of my Inclusive Health Philosophy. So, Murad’s presence at Camp was the perfect fit.”
      Attendees also received essentials for healthy summertime skin, such as Energizing Pomegranate Lip Protector SPF 15 and Oil-Free Sunblock SPF 30. Gift bags also contained the Murad Resurgence Evening Renewal Home Facial Kit so campers can continue to reap the benefits of weekly treatments to improve skin elasticity, firmness and hydration, while practicing Dr. Murad’s Inclusive Health philosophy at home.
     Founded in 2007 by Lunden, Camp Reveille offers busy women an opportunity to reconnect with their sense of play, jump start their fitness, or simply relax and connect with other women. For more information, visit www.CampReveille.com.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water™, Dr. Murad’s unified theory of health and aging.
     The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.






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EL SEGUNDO, Calif. – September 15, 2009 – The Independent Cosmetic Manufacturers and Distributers (ICMAD), the trade association representing approximately 700 independent cosmetics industry organizations has announced that Jeff Murad, Vice President of Product Development for Murad, Inc., has been elected to its Board of Directors.
      ICMAD’s Board is comprised of experienced and influential cosmetic industry executives. Board members offer their time, advice and guidance to ICMAD member organizations. Murad will serve on ICMAD’s Board for the 2009 - 2010 term.
“It’s a great honor to be given the opportunity to play a leadership role with an organization that has been so meaningful to our industry,” said Murad. “As a member of ICMAD’s Board of Directors, I will be able to interface with other companies, monitor trends and share best practice recommendations with those that need it. I look forward to providing advice that can help our fellow companies in the business of beauty flourish in today’s economy.”
      ICMAD members include manufacturers, distributors, marketers, importers/exporters and testing labs within the cosmetic/personal care industries. ICMAD members receive networking opportunities, industry updates, international support, regulations reviews and governmental advocacy.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water™, Dr. Murad’s unified theory of health and aging.
     The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.



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EL SEGUNDO, Calif. – September 3, 2009 – Murad, Inc. announced that, due to popular demand, they will offer the limited edition miniature version of their top selling Energizing Pomegranate Lip Protector SPF 15. Awarded Best Lip Balm by In Style magazine and chosen as a Top 10 Beauty Pick by Elite Bride, this sheer, hydrating gloss is now available affixed to a key chain, keeping moisturizing lip protection always within reach.
     The formulation of Energizing Pomegranate Lip Protector SPF 15 incorporates Howard Murad M.D.’s research into The Science of Cellular Water™ to help restore dry, dehydrated lips. Utilizing the benefits of Pomegranate Extract and UVA/UVB sunscreens for powerful antioxidant protection to fight free radicals, the lip protector works to improve lip texture, restore suppleness and keep harsh winter environmental and sun damage at bay. Other key ingredients include Salicylic Acid to gently exfoliate lips, keeping the surface smooth and soft, and jojoba extract for intense hydration.
Murad’s Energizing Pomegranate Lip Protector SPF 15 Key Chain is $9.75 and will be available for a limited time only, beginning in September at the Murad Inclusive Health Spa®, Murad.com, Sephora inside JC Penney and leading salon and spa locations.
     Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water™, Dr. Murad’s unified theory of health and aging.
     The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.




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Back-to-School Kit Includes Murad's Best Selling Products and New Pomegranate Exfoliating Mask

EL SEGUNDO, Calif. – September 1, 2009 – Murad, Inc. has announced the launch of its new “Matte Perfection Collection” back-to-school kit – a collection of Murad products specifically designed to eliminate acne and prevent future breakouts.
      Since appearance issues rank as one of the top three stressors among teenagers, and stress itself is a well-documented factor for worsening acne symptoms, teenagers are faced with a hard-to-break cycle of stress and appearance where the concern regarding acne can actually worsen the condition of the skin.
     Murad's clinically proven products work together to resolve skin concerns and eliminate the associated stress by keeping the face clear, soft, and shine-free.
     Featuring three of the most popular Murad products on the market, as well as Murad's new Pomegranate Exfoliating Mask, the Matte Perfection Collection includes:

• Clarifying Cleanser - Reduces 99.9% of skin-irritating surface bacteria in less than one minute
• T-Zone Pore Refining Gel - Encourages cell turnover with a combination of Glycolic and Salicylic Acids for refined complexion with fewer breakouts
• Oil-Control Mattifier SPF 15 - Mattifies and controls oil for up to 8 hours while providing daily sun protection
  
• Pomegranate Exfoliating Mask (Murad's newest item!) - Retexturizes and restores natural hydration to the skin

     As with all Murad formulas, the products included in the Matte Perfection Collection are rooted in The Science of Cellular Water™,  Murad's proprietary system for optimizing cell hydration and skin health.
     The Matte Perfection Collection is available now for $39.50 at the Murad Inclusive Health® Spa, Murad.com, Ulta and leading salon and spa locations.
     Murad, Inc. was founded in 1989 by Howard Murad, M. D. one of the world's foremost authorities on skin health and a pioneer of the clinical skincare movement. All Murad products are based in The Science of Cellular Water™, Dr. Murad's unified theory of health and aging.
     The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.
    



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