MURAD LAUNCHES CLEAN SCENE™ SKINCARE LINE FOR YOUNG ADULTS
Clean Scene formulas feature the antioxidant power of the Chinese super-fruit Yumberry to keep skin balanced and beautiful
EL SEGUNDO, Calif. – July 20, 2010 – Murad, Inc. today announced the launch of the new Clean Scene line, a gentle and effective family of products developed to address the daily skincare needs of teens and young adults. Formulated with the antioxidant-rich Yumberry to keep skin balanced and protected, Clean Scene aims to teach the younger demographic about the importance of adopting healthy skincare habits for life to consistently achieve beautiful skin long after high school and college.
The Yumberry ingredient, a Chinese super-fruit , found in the Clean Scene product line helps neutralize the effects of free radicals - skin damaging enemies of healthy, balanced, smooth skin. Not only is the Yumberry rich in vitamins and minerals, it also boasts powerful antioxidants to leave customers with a smooth, vibrant complexion and help them to literally put their best face forward.
“It is never too early to take care of your skin. Young adults are more rapidly experiencing the effects of cultural stress and free radical damage unlike any generation before them and consequently, their skin is being damaged in the process,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc. “We at Murad felt it was important to develop a specific skincare range to teach young adults about the importance of healthy skincare habits for life.”
Clean Scene offers five different products to specifically target the various skincare concerns young adults experience. Craving for Clean™ gently washes away dirt, oil and skin impurities for a fresh start to the day while Gaga for Glow™ deep cleans to minimize the appearance of pores, leaving a healthy glow. Crazy for Clear™ provides on the spot treatment targeting unsightly blemishes to restore a clear complexion followed with Begging for Balance™, a moisturizer that restores freshness with oil-free hydration, while Down for Defense™ protects the skin from sun damage, leaving the skin feeling soft and glowing.
Murad’s Clean Scene line will be available beginning July 2010 exclusively at Sephora and mycleanscene.com. The Clean Scene products, including Craving for Clean, Gaga for Glow, Crazy for Clear, Begging for Balance and Down for Defense retail for $16-$24 individually.
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living based on the Science of Cellular Water, Dr. Murad's unified theory of health and aging. Murad products are sold in 46 countries and it is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. More information can be found at Murad.com or by following Murad on Facebook at facebook.com/murad or Twitter with @DrMurad.
For more information on Clean Scene, please visit www.Sephora.com and www.mycleanscene.com.
Contact:
Jennifer Newton
Murad Inc.
310.726.3380
jnewton@murad.com
Sarah Lasky
Murad Inc.
310.726.3335
slasky@murad.com
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