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Firm and Tone Serum


6.75 FL. OZ.


Concentrated serum enhances skin smoothness and improves the appearance of dimpled skin. Restores skin elasticity, boosts skin firmness and helps reduce the appearance of cellulite and stretch marks.

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The Benefits

Breakthrough serum contains encapsulated liposomes that deliver active ingredients to the skin and reduce the appearance of cellulite and stretch marks.

How to Use

Massage into clean skin twice daily on areas prone to cellulite or stretch marks. For optimal results, use in conjunction with Firm and Tone Dietary Supplement Pack and follow with Body Firming Cream.

ingredient spotlight

The Murad Recipe

Like world-class cuisine, world-class skincare is built from a carefully crafted recipe that is an expression of expertise, endless experimentation and the spirit of the creator. That’s why the foundation for every Murad product, is a recipe for skin health composed of Antioxidants, Hydrators and Anti-inflammatories—a recipe inspired by Dr. Murad’s Inclusive Health System of care. It’s a recipe he has refined again and again during his four decades of helping people enjoy healthier, more beautiful skin.

Principal Ingredients

Water (Aqua), Alcohol Denat., Perfluorononylethyl Carboxydecyl PEG-10 Dimethicone, Glycerin, PPG-2 Isoceteth-20 Acetate, Cyclopentasiloxane, Dimethyl Isosorbide, Ethoxydiglycol, Butylene Glycol, Sodium PCA, Dimethiconol, Punica Granatum Extract, Phospholipids, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Uncaria Tomentosa Extract, Lycium Barbarum Fruit Extract, Paullinia Cupana Seed Extract, Cysteic Acid, Mentha Piperita (Peppermint) Leaf Extract, Pantetheine Sulfonate, Carnitine, Benzyl Alcohol, Lactic Acid, Caprylic/Capric Triglyceride, Retinol, Lecithin, Caffeine, Atelocollagen, Centella Asiatica Extract, Esculin, Salicylic Acid, Menthol, Capsicum Frutescens Fruit Extract, Carbomer, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Maltodextrin, Microcrystalline Cellulose, Aminomethyl Propanol, Benzyl Nicotinate, Sodium Chondroitin Sulfate, Phenoxyethanol, Methylparaben, Propylparaben, Ethylparaben, Butylparaben, Isobutylparaben, Limonene, Linalool, Fragrance (Parfum)
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For Best Results

Combine Firm and Tone Serum with these products to achieve the best results.

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Reviews & Questions

Firm and Tone Serum 4.7 5 61 71
Visible Results This product definitely works. I use it with the step 3 cream as well. I think you have to be patient with it though. I didn't necessarily see real results until using it for about 30 days. I also think it's not a miracle product you still need to eat healthy, exercise, and drink lots of water to help reduce the appearance of cellulite as well. However, I have used a lot of products and this one when used day and night on the area you want to treat with a healthy lifestyle is outstanding. July 31, 2014
Finally, something that works! Follow the directions, and this stuff will work for you! Sure, eating clean and working out are half the battle. But I'm serious, this stuff is worth every penny! June 17, 2014
EFFECTIVE! Quick results! I started using this product less than 2 weeks ago and I already feel and see a considerate difference. The back of my legs look smoother and firmer. They not only look smoother but they feel smoother. I am very pleased so far and pleasantly surprised in the short amount of time it took to notice a difference! Thank you Murad! I will certainly recommend this product to anyone. March 28, 2013
Amazing!!! I used this product in conjunction with the body firming cream while undergoing Zerona treatments. It really works and my arms look so much better. I am 69 years old and my arms haven't looked this good and firm in years. I will continue to use this on a regular basis without the Zerona treatments. I several other products, Age Reform and Resurgence and since using about a year ago my skin hasn't looked this good. I get a lot of compliments on how healthy and vibrant it looks. I am a firm believer in Murad products. All of them and would recommend any of them. March 12, 2013
  • 2015-05-27T11:01:21.408-05:00
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breast stretch mark

This serum can be used on the breast?(Firm and Tone Serum)
Old and new lines and wrinkles on my breast and it is worrying for me.Whether the product is safe and useful for me??
10 months ago
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Age: 25 to 34
Gender: Female
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Yes you can indeed apply the product to your breast to help improve the appearance.
9 months ago
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  • 2015-05-27T11:01:26.773-05:00
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  • 2015-05-27T11:01:26.775-05:00
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  • loc_en_US, sid_40040, prod, sort_default
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