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Firm and Tone Serum


6.75 FL. OZ.


Concentrated serum enhances skin smoothness and improves the appearance of dimpled skin. Restores skin elasticity, boosts skin firmness and helps reduce the appearance of cellulite and stretch marks.

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Availability: In stock

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The Benefits

Breakthrough serum contains encapsulated liposomes that deliver active ingredients to the skin and reduce the appearance of cellulite and stretch marks.

How to Use

Massage into clean skin twice daily on areas prone to cellulite or stretch marks. For optimal results, use in conjunction with Firm and Tone Dietary Supplement Pack and follow with Body Firming Cream.

For Best Results

Combine Firm and Tone Serum with these products to achieve the best results.

Reviews & Questions


Total number of reviews 66
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Ratings Summary

4.6 out of 5 average rating



94% of reviewers recommend this product
From: Colorado Springs, CO, USA
Visible Results 
This product definitely works. I use it with the step 3 cream as well. I think you have to be patient with it though. I didn't necessarily see real results until using it for about 30 days. I also think it's not a miracle product you still need to eat healthy, exercise, and drink lots of water to help reduce the appearance of cellulite as well. However, I have used a lot of products and this one when used day and night on the area you want to treat with a healthy lifestyle is outstanding.
  • Yes
Was this review helpful?: Yes  4  No  0

From: Little Rock, AR, USA
Finally, something that works! 
Follow the directions, and this stuff will work for you! Sure, eating clean and working out are half the battle. But I'm serious, this stuff is worth every penny!
  • Yes
Was this review helpful?: Yes  3  No  0

From: Willow Creek, MT
I used this product in conjunction with the body firming cream while undergoing Zerona treatments. It really works and my arms look so much better. I am 69 years old and my arms haven't looked this good and firm in years. I will continue to use this on a regular basis without the Zerona treatments.

I several other products, Age Reform and Resurgence and since using about a year ago my skin hasn't looked this good. I get a lot of compliments on how healthy and vibrant it looks. I am a firm believer in Murad products. All of them and would recommend any of them.
  • Yes
Was this review helpful?: Yes  9  No  4

From: WA
I love the serum 
First i tried the small sample and then i had to buy it ,I'm skinny but my thighs not too much I got cellulite around my thighs ,when I started using the serum I liked it a lot after a while i noticed that my skin looks firmer and looks a lot better than before .I love all your product so far every thing I use is Murad and i love it.thanks
  • Yes
Was this review helpful?: Yes  12  No  14

From: Ohio
Actually Works 
This was my first experiment with a cellulite regimine, and I was amazed! I kept it in my refrigerator and applied nearly everyday after showering. Even my friends are amazed the results. Not only did the cellulite disapear, but my legs became firmer.
  • Yes
Was this review helpful?: Yes  14  No  3


Sort By :
Q: breast stretch mark
Asked : Jul 26, 2014
By : girlofiran
Know the answer? Answer this question
A: Yes you can indeed apply the product to your breast to help improve the appearance.
Answered : Jul 31, 2014
By : MelissawithMurad, Murad

ingredient spotlight

The Murad Recipe

Like world-class cuisine, world-class skincare is built from a carefully crafted recipe that is an expression of expertise, endless experimentation and the spirit of the creator. That’s why the foundation for every Murad product, is a recipe for skin health composed of Antioxidants, Hydrators and Anti-inflammatories—a recipe inspired by Dr. Murad’s Inclusive Health System of care. It’s a recipe he has refined again and again during his four decades of helping people enjoy healthier, more beautiful skin.

Principal Ingredients

Water (Aqua), Alcohol Denat., Perfluorononylethyl Carboxydecyl PEG-10 Dimethicone, Glycerin, PPG-2 Isoceteth-20 Acetate, Cyclopentasiloxane, Dimethyl Isosorbide, Ethoxydiglycol, Butylene Glycol, Sodium PCA, Dimethiconol, Punica Granatum Extract, Phospholipids, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Uncaria Tomentosa Extract, Lycium Barbarum Fruit Extract, Paullinia Cupana Seed Extract, Cysteic Acid, Mentha Piperita (Peppermint) Leaf Extract, Pantetheine Sulfonate, Carnitine, Benzyl Alcohol, Lactic Acid, Caprylic/Capric Triglyceride, Retinol, Lecithin, Caffeine, Atelocollagen, Centella Asiatica Extract, Esculin, Salicylic Acid, Menthol, Capsicum Frutescens Fruit Extract, Carbomer, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Maltodextrin, Microcrystalline Cellulose, Aminomethyl Propanol, Benzyl Nicotinate, Sodium Chondroitin Sulfate, Phenoxyethanol, Methylparaben, Propylparaben, Ethylparaben, Butylparaben, Isobutylparaben, Limonene, Linalool, Fragrance (Parfum)
See All Ingredients