Dr. Murad raises the bar for anti–aging performance with the ultimate expression of
his glycolic acid skin renewal formula, featuring antioxidant superstar Carotenoids in
a new Glyco Firming Complex.

Dr. Murad launches a collection of luxurious, moisture-rich products, called
Hydro–Dynamic®, that improve skin's water balance for up to 8 hours.

Hybrids are intelligently engineered 2–in–1 problem solvers that blend a
skin–perfecting cosmetic with Murad's innovative skin–transforming treatments.

In his fourth book, The Water Secret, Dr. Murad conclusively demonstrates
that the ultimate key to a more youthful appearance, optimal health and
well–being is the ability of each cell to hold water.

Dr. Murad advances environmental skin damage treatment with a new
Vitamin C technology that delivers 50 times the free radical–neutralizing
power of prior generations of Vitamin C.

The Murad Inclusive Health Center branches out across the country and
the world through innovative partnerships with premier spas and
medical facilities.

Dr. Murad classifies the visible markers for age–related changes as Genetic
Aging. He discovers that the complex chemistry of Asia's superfruit, the
Durian, offers new pathways to help take anti–aging skincare ingredients
deeper into the skin.

Dr. Murad opens his Inclusive Health Center to create individually tailored
programs designed to reduce the rate of cellular aging through topical
skincare, internal skincare and emotional self–care.

Dr. Murad publishes his third book, The Cellulite Solution. It’s an entirely
new way of thinking about and treating cellulite as a health problem, not
a fat problem.

Dr. Murad develops the Energizing Pomegranate Complex which blends
the antioxidant and anti-inflammatory power of Pomegranate fruit and
seed extracts with Artemia Extract to boost the cell’s ability to produce
the health energy needed to function optimally.

Dr. Murad identifies Cultural Stress—the unrelenting day-to-day stress of
modern living—as a major factor contributing to the chronic exhaustion
and declining health of people of all ages.

Dr. Murad publishes his first book, The Murad Method, and shares with the
world his revolutionary theories about Cellular Water, wrinkle reduction
and optimizing health.

Dr. Murad reveals his discovery of The Cellular Water Principle—a
comprehensive theory of aging and health that looks to inter-cellular
water as the key to youthful health and vitality.

Dr. Murad recognizes that changes in women’s hormone profiles trigger
Hormonal Aging. He develops the Resurgence® Regimen to target the
dryness, sagging, and dullness of hormonally aged skin.

Furthering the quest for skincare innovation, plants traditionally used for
healing are studied at Murad Laboratories. This research leads to the
discovery of the skin health–enhancing benefits of botanicals like Soy,
Pomegranate, Goji Berry and Turmeric.

In recognition of unique scientific discoveries that have advanced the
treatment of skin, Dr. Murad is granted the first of his 18 patents.

Dr. Murad identifies Environmental Aging as aging caused by sun,
pollution and other external aggressors and develops powerful new
Vitamin C formulas he calls Environmental Shield that open new avenues
of treatment for environmentally damaged skin.

He develops a revolutionary “inside out” approach to skincare that uses
dietary supplements to improve the health and appearance of skin by
improving the strength of each cell in the body.

Murad launches it’s first infomercial and is the first skincare company to
enter into the world of multi-channel marketing. More than ten years
later, it still ranks among the top ten infomercials of all time.

Dr. Murad introduces a new level of performance to professional and
home skincare products with a “recipe” that combines antioxidants,
anti-inflammatories and hydrators.

Dr. Murad introduces a new scientific based curriculum to provide
estheticians with the knowledge base they need to improve skin’s health
and appearance.

Dr. Murad founds Murad, Inc., the first brand of clinical skincare products.
He transforms the old fashioned “cleanse, tone and moisturize” beauty
regimen into a skincare treatment regimen by combining cleansing and
toning in one step and offering new treatment products as step two. His
new Murad AHA Rapid Exfoliator™ becomes the anti-aging treatment
breakthrough that changes the face of professional esthetics.