Empowering every employee to be a brand ambassador by giving them the skills, education and authority to do
whatever it takes to make every customer say wow.

Supporting the health of our corporate family by providing exceptional and affordable healthcare coverage for
employees and their families that is completely free to all employees who have been with us for 10 years or more, by
encouraging all employees to take time off to care for themselves by providing every employee with an extra paid day
off every year called an Inclusive Health Day.

Helping to build a secure future by providing a generous match to 401(k) retirement contributions, by furthering
professional development through a stipend program that pays for continuing education and by providing paid internship
opportunities for family members of employees.

Being good citizens of our community and of the world by providing free health and nutritional education programs
for children, by supporting local schools, sponsoring after school programs and community food banks, by purchasing
ingredients from national and international sources who share our concern for human rights and economic fairness and
by encouraging all our employees to volunteer their time by providing employees with one paid day off per month to
donate their time and talents to the world.

Protecting animals by testing products on people, by using ingredients that have not been animal tested and by
supporting and sponsoring animal rescue groups and oceanographic teaching institutions.

Promoting environmental sustainability by pursuing smart packaging and energy solutions, by remaining mindful
of every opportunity to reduce our environmental footprint, by seeking out suppliers who maintain high standards for
environmental protection and by purchasing botanical ingredients from regional producers.

Supporting men and women in the armed forces by providing care packages of products that make life
more comfortable during deployments.

Offering products that perform as promised because they have been rigorously tested to verify efficacy,
potency and purity and because they are made from ingredients sourced from suppliers with unblemished reputations
for quality and integrity.

Transforming the planet into a healthier and more beautiful place by sharing our Transforming Skincare®
products and our Inclusive Health philosophy with the world, by offering grants to support research into the impacts
of Cultural Stress and by sharing the fruits of our discoveries in the Science of Cellular Water™.

Investing resources to support our international distributers so that these key relationships have an
opportunity to mature into successful and mutually rewarding long-term partnerships.