"Maybe it’s the doctor-brand pedigree or the combination of unique ingredients, but tester’s claimed visible results when using this serum to firm. ‘It temporarily tightened the dimples on my thighs and made me bold enough to bare my legs—even at the beach,’ said one tester."
— Shape, "Shape of Beauty 2005 Awards"

"Dr. Murad’s Firm and Tone Dietary Supplement Pack contains the recommended vitamins C and E, plus other appearance-enhancing antioxidants and vitamins."
— Redbook

"Use Murad Firm and Tone Serum to banish the most stubborn bumps. This scientifically proven serum will get you smoother skin for summer."
— Allure

"Nature didn’t give you the legs of a swimsuit model? Patented skin strengthener Murad Firm & Tone Dietary Supplement attacks stretch marks and cellulite from the inside out, for firm results in just eight weeks."
— Inside Weddings

"Murad's Firm & Tone Serum made my thighs visibly smoother and firmer after only 10 days!"
— Day Spa Magazine

"New supplements from dermatologist Howard Murad, M.D. can boost skin's moisture level and fight free radicals because they "contain things not found in most daily vitamins, like fatty acids and alpha lipoic acid..."
— Allure

"Murad’s Firm and Tone Serum. This serum from a Los Angeles-Based dermatologist improves blood flow with cayenne pepper."
— More