Introducing Murad's first essence product

Introducing Hydro-Dynamic Quenching Essence

By Jen Harmatz, Murad Director of National Retail Education

As the world has become more of a global community, the beauty consumer has become even savvier to groundbreaking skincare trends happening internationally. That’s led Murad to explore the world of K Beauty and develop our first-ever essence product: Hydro-Dynamic® Quenching Essence. Essences are one of the most innovative and popular types of Korean skincare products right now. An essence formula is highly concentrated with active ingredients, with textures ranging from a water-like lotion to a gel to a more serum-like texture. When applied to freshly cleansed and/or toned skin, an essence has the opportunity to penetrate deeper into the skin to help prepare it for the next step. With so many advances in skincare technology, it’s become possible to create multifunctioning essences that can do so much for your skin.

When deciding what form and function our essence would take, we relied on Dr. Murad’s founding principle of how important water is to the way our cells function and how it helps to keep us more youthful. Through years of research, Dr. Murad found that the key to anti-aging is water and hydration, so it made perfect sense for us to focus on how to topically infuse more hydration into the skin. Hydro-Dynamic Quenching Essence was designed to help maximize the skin’s ability to retain water. Let’s take a closer look at the ingredients that help it do just that.

Even if you’ve never heard of Mexican Blue Agave, chances are you’ve tasted it if you have ever enjoyed tequila. The Mexican Blue Agave plant is found in hot, desert climates and has a unique root system that absorbs, traps and holds onto water to sustain itself. A new advance in skin hydration has been extracted from the Mexican Blue Agave plant’s naturally high levels of yeast sugars. These complex molecules help restore skin’s capacity for continuous hydration. Thus, it gives the skin immediate moisture and long-term results, such as plumping and suppleness. Glycolic Acid gently and evenly exfoliates to open hydration pathways in the skin and promote skin’s natural renewal, and a botanical blend of watermelon, apple and lentil extract helps to reduce dryness and rough patches, while maintaining a strong lipid barrier to keep all that moisture goodness in.

It’s super silky and lightweight, and it has a lovely bergamot fragrance reminiscent of your favorite Earl Grey tea – soothing and delicious. Because it’s overflowing with so many nutrients and luscious ingredients, when you first pump it out, the consistency of the essence feels slightly thicker, but hold onto your hats because once you start tapping it into the skin, it instantly breaks into a watery finish.

While Hydro-Dynamic Quenching Essence in incredible on its own, it becomes life-changing when you pair it with its “big sister” Hydro-Dynamic® Ultimate Moisture. And she has recently had herself a major moisture makeover; Dr. Murad has taken a beloved favorite and made it even more fantastic!

With coconut oil being all the rage in the world of wellness, it was only natural for Dr. Murad to start looking into how he could use it to help our skin from the outside, too. Coconut oil’s complex lipid structure makes it one of the reasons it’s so healthy to ingest, and it also makes it ideal for conditioning the skin and protecting it from moisture loss. The Coconut Extract in this new formulation of Hydro-Dynamic Ultimate Moisture provides superior moisture retention, giving the skin a youthfully smooth texture. Advanced Hyaluronic Acid technology enhances the skin’s ability to attract and retain water deep within its surface for intense, long-lasting hydration, while Shea Butter, Avocado, Sunflower and Olive Fruit Oils condition skin to restore suppleness and support the skin’s natural protective barrier.

You might be thinking, “how does this change the way the formula acts and feels?” The texture changes slightly to become almost more lightweight, yet deeply hydrating. It absorbs quickly and leaves your skin feeling lusciously hydrated, not greasy. The Hyaluronic Acid and Coconut Extract work together to help enhance your skin’s humectant properties by transporting the water deeper into the surface layer of the skin for more intense and long-lasting hydration. The new Hydro-Dynamic Ultimate Moisture has the ability to hydrate your skin for 24 hours, so it’s especially perfect for these dry, winter months!

Layering these 2 can be a great option for many different people. My skin produces a lot of oil, but I still get occasional flaky, dry patches. Cut to wintertime, and those occasional dry patches become constant, with some especially brutal ones around my nose. (Think snake shedding its skin!) When you layer Hydro-Dynamic Quenching Essence and Hydro-Dynamic Ultimate Moisture, you get 5 times the hydration, so using it religiously has helped my dry, flaky skin vanish! Now those areas are soft and supple, and they look moisturized.

This little sister-big sister duo is sure to pack a punch and do some serious damage to dry skin. If your winter skin is getting you down, or you just need more moisture in your life in general, these 2 could really change your life.

Learn how to apply the Hydro-Dynamic Quenching Essence.

Jen HarmatzJen Harmatz is a seasoned makeup artist and skin specialist who has worked on the GRAMMY Awards and the Oprah Winfrey Show. She knows from experience that perfecting the “canvas” lets you put your best face forward. She has created education initiatives to empower people across multiple channels to improve their skin, life and overall well-being.

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