25 years ago Dr. Murad founded Murad, Inc., the first modern doctor brand of clinical skincare products, with a goal of making beautiful, healthy skin attainable for everyone. He has changed how the world sees skincare through his pioneering research and an Inclusive Health® philosophy that encourages us to Look Better through quality skincare; Live Better through quality nutrition, dietary supplements and exercise; and to Feel Better by managing stress and cultivating happiness. Below are some of the remarkable milestones in Murad’s 25 year mission of helping people transform their skin and their lives.
1989 The First Dr. Brand – Murad Skincare
Dr. Murad founds Murad, Inc., the first brand of clinical skincare products, setting a new standard for high-performance skincare.
1992 The Murad Recipe
Dr. Murad introduces a skincare “recipe” that combines antioxidants, anti-inflammatories, and hydrators.
1995 Internal Skincare
Dr. Murad develops a revolutionary “inside out” approach to skincare that uses dietary supplements to improve the health and appearance of skin by improving the strength of each cell in the body.
1997 Environmental Aging
Dr. Murad develops Environmental Shield® to address damage caused by sun, pollution and other external aggressors.
1998 Murad’s First Patent
In recognition of unique scientific discoveries that have advanced the treatment of skin, Dr. Murad is granted the first of his 19 patents.
2002 Hormonal Aging
Dr. Murad recognizes that changes in women’s hormones can cause loss of skin firmness, lackluster tone and wrinkles. He develops Resurgence® to target these conditions.
2003 Cultural Stress®
Dr. Murad identifies Cultural Stress®—the unrelenting day-to-day stress of modern living—as a major factor contributing to the chronic exhaustion and declining health of people of all ages.
2006 Genetic Aging
Dr. Murad classifies the fine lines and wrinkles associated with DNA-related aging as Genetic Aging and discovers new pathways to help take anti-aging skincare ingredients deeper into the skin.
2010 The Water Secret
In his fourth book, The Water Secret: The Cellular Breakthrough to Look and Feel 10 Years Younger, Dr. Murad conclusively demonstrates that the ultimate key to a more youthful appearance, optimal health and well-being is the ability of each cell to hold water.
2013 Problem Pores
Dr. Murad develops Pore Reform™, a new treatment line targeting skin challenged by blackheads, congested pores and enlarged pores.
2014 25 Years of Caring
In this milestone year, Murad rededicates itself to Dr. Murad’s vision of Inclusive Health
As we celebrate Murad’s 25th anniversary this month, we hope to inspire you to look, live and feel Better Every Day®. Has Murad changed your life? We’d love to know! Share how you look, live and feel better in the comments below or with the hashtag #BetterEveryDay.