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Celebrating 25 Years of Transforming Skincare

Celebrating 25 Years of Transforming Skincare

25 years ago Dr. Murad founded Murad, Inc., the first modern doctor brand of clinical skincare products, with a goal of making beautiful, healthy skin attainable for everyone. He has changed how the world sees skincare through his pioneering research and an Inclusive Health® philosophy that encourages us to Look Better through quality skincare; Live Better through quality nutrition, dietary supplements and exercise; and to Feel Better by managing stress and cultivating happiness. Below are some of the remarkable milestones in Murad’s 25 year mission of helping people transform their skin and their lives.

1989      The First Dr. Brand – Murad Skincare

Dr. Murad founds Murad, Inc., the first brand of clinical skincare products, setting a new standard for high-performance skincare.

1992      The Murad Recipe

Dr. Murad introduces a skincare “recipe” that combines antioxidants, anti-inflammatories, and hydrators.

1995      Internal Skincare

Dr. Murad develops a revolutionary “inside out” approach to skincare that uses dietary supplements to improve the health and appearance of skin by improving the strength of each cell in the body.

1997      Environmental Aging

Dr. Murad develops Environmental Shield® to address damage caused by sun, pollution and other external aggressors.

1998      Murad’s First Patent

In recognition of unique scientific discoveries that have advanced the treatment of skin, Dr. Murad is granted the first of his 19 patents.

2002      Hormonal Aging

Dr. Murad recognizes that changes in women’s hormones can cause loss of skin firmness, lackluster tone and wrinkles. He develops Resurgence® to target these conditions.

2003      Cultural Stress®

Dr. Murad identifies Cultural Stress®—the unrelenting day-to-day stress of modern living—as a major factor contributing to the chronic exhaustion and declining health of people of all ages.

2006      Genetic Aging

Dr. Murad classifies the fine lines and wrinkles associated with DNA-related aging as Genetic Aging and discovers new pathways to help take anti-aging skincare ingredients deeper into the skin.

2010      The Water Secret

In his fourth book, The Water Secret: The Cellular Breakthrough to Look and Feel 10 Years Younger, Dr. Murad conclusively demonstrates that the ultimate key to a more youthful appearance, optimal health and well-being is the ability of each cell to hold water.

2013      Problem Pores

Dr. Murad develops Pore Reform™, a new treatment line targeting skin challenged by blackheads, congested pores and enlarged pores.

2014      25 Years of Caring

In this milestone year, Murad rededicates itself to Dr. Murad’s vision of Inclusive Health.

As we celebrate Murad’s 25th anniversary this month, we hope to inspire you to look, live and feel Better Every Day®. Has Murad changed your life? We’d love to know! Share how you look, live and feel better in the comments below or with the hashtag #BetterEveryDay.

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  1. ANNIE

    June 4, 2014 at 9:42 pm

    All of the Murad products range line are great! I love the Age Diffusing firming mask as it amazingly firms up my skin feels fresh and eventoned !All the time i use this product, it makes me feel like a firmed, renewed skin everytime! Thank you Murad ^_^


  2. ANNIE

    June 4, 2014 at 9:45 pm

    All of the Murad products range line are great! I love the Age Diffusing firming mask as it amazingly firms up my skin feels fresh and eventoned !All the time i use this product, it makes me feel like a firmed, renewed skin everytime! Thank you Murad ^_^ #BetterEveryDay


  3. Elsa

    June 12, 2014 at 6:14 am

    Murad, together with regular facials, has cleared my acneic skin and brought back the skin I had before. The change in my skin convinced some of my sisters to use Murad too!


  4. Jean Obrosky

    June 13, 2014 at 8:10 pm

    I am 80 years old, and began using Murad products about 8 months ago. WOW!! What a difference Murad has made… more dry skin, and my skin glows like it never has before. My crows feet have all but disappeared!!

    I am living on social security, so Murad is an expensive luxury for me; but, I will cut back anyway I can on other things, so that I can continue to purchase Murad. Thank you Murad ^_^ #BetterEveryDay


  5. Jean Obrosky

    June 13, 2014 at 8:21 pm

    I am 80 years old, and began using Murad products about 8 months ago. WOW!! What a difference Murad has made….my dry, flaky skin has been replaced with a soft, moisturized glowing skin. Thank you Murad ^_^ #BetterEveryDay


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