Lifting & Firming

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What is an Anti-Wrinkle Serum?

The Benefits of Using an Anti-Wrinkle Serum Instead of a Wrinkle Cream

Whether you’re trying to treat fine lines or medium-to-deep wrinkles, you want the most effective wrinkle treatment that you can find. That may mean stepping away from the traditional idea of a wrinkle cream and instead considering the option of an anti-wrinkle serum.


Serums are lighter in texture than a cream, and that allows them to penetrate more quickly and deeply into your skin. When you’re treating wrinkles, you want to make sure that the skin below the epidermis is hydrated, firm and healthy. A healthy dermis not only supports your top layer of skin for a smooth appearance but also appears wrinkle-free itself when cell-turnover brings it to the surface of your skin.


If you’re looking for a wrinkle treatment that penetrates deeply and firms skin, consider a serum rather than a cream. 

Wrinkle Treatment Resources

Before you begin your wrinkle treatment regimen, make sure that you understand the facts and myths about aging skin and wrinkles.


All About Wrinkle Treatments

What is Collagen?

Three Ways to Minimize Wrinkles

Get a Personalized Anti-Wrinkle Regimen

Test Your Wrinkle IQ

About Hormonal Aging

About Genetic Aging

About Environmental Aging

Anti-Aging Advice from Dr. Murad